Anwar Ehtesham

Anwar Ehtesham brings over a decade of diverse and professional experience spanning Marketing, Communication, Brand Management, Public Relations, and Qualitative Research. His career journey has traversed the realms of advertising agencies and the corporate world, providing a unique blend of insights and expertise. Mr. Ehtesham excels in managing multi-faceted projects with precision, remarkable problem-solving skills, and unwavering follow-through. He has a demonstrated track record of leading and motivating cohesive teams to deliver tangible results.

 

Mr. Ehtesham has had the privilege of working with a wide spectrum of global and local brands, including Coca-Cola, Nestlé, Berger Paints, American Express, Intel, Siemens, Cathay Pacific, BSRM, Perfetti Van Melle, Meril, Polar Ice Cream, and more. Notably, he played pivotal roles in the branding and re-branding initiatives of three local banks: United Commercial Bank Limited (UCB), Bank Asia Limited (BAL), and Dhaka Bank Limited. His contributions included the development and introduction of comprehensive Brand Books, impactful TV Commercials, Product Re-branding, Corporate Branding, Product/Corporate Campaigns, Social Media Campaigns, Search Engine Marketing, and Service Innovation, which propelled geometric growth for these financial institutions.

 

In addition to his corporate endeavors, Mr. Ehtesham served as the Chief Communication Officer of Bangladesh's largest software company, SSL Wireless, where he orchestrated brand and communication activities for SSL Wireless, SSLCOMMERZ, NGAGE360, Easy Merchant App, EASY.COM.BD, and more. Currently, he holds the position of Head of Communications & Branding at the first-generation bank in Bangladesh.

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Anwar's commitment to education is evident through his roles as a visiting faculty and guest speaker at esteemed universities and skill development organizations, including NSU, EWU, UIU, ULAB, FBS-DU, BUET, LEAD, LSF, YSSE, and others.

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Mr. Ehtesham's educational journey mirrors his professional expertise, with post-graduate, graduate, and undergraduate degrees centered around marketing and communication. He is celebrated for his high morals, dedication, teamwork, creativity, leadership, and exceptional decision-making abilities. He is also known for his aptitude in solving intricate challenges and his quick adaptability, making him a true asset in any endeavor.