Anwar Ehtesham
Recent Articles
The State and Future Of Digital Marketing In Bangladesh
FutureStartup, Jan 4, 2018
The advertising industry is going through a major shift globally. We are seeing, for the first time in decades, the great unbundling of TV, thanks to Netflix and relentless pursuit of TV ad dollars by major social media networks, slow death of advertising as we knew it, a handful of alternatives to banner ads and more.
The Bangladesh market is no different. Over the past several years, from almost oblivion, digital has gained significant prominence and become a mainstream phenomenon. An increasing number of brands are now investing in digital platforms ranging from Facebook, local ad networks to... (cont.)
Marketing Today in Digital Space
Ice Business Times, Jun 18, 2017
INTERVIEWER TO A CANDIDATE, “DO YOU HAVE ANY LEADERSHIP QUALITY?”
THE CANDIDATE REPLIED, “I BELIEVE SO. I HAVE 87 FOLLOWERS ON FACEBOOK.”
This joke illustrates how digitization has impacted our everyday lives. Something we do first thing in the morning is to check our mobile phone’s notifications. While working, eating, even in a close social gathering, we tend to check our cell phones repeatedly. ‘What did I miss? What did I miss?’- the almost pathological urge to stay connected with the virtual universe of the good ... (cont.)
An Interview With Khandaker Anwar Ehtesham
FutureStartup, Feb 16, 2017
Your talent and degrees matter little in real life. In my short career I have seen people with superior talent and degrees from prestigious institutions and still fail just because they did not put in much hard work, show passion and dedication. Talent is important but passion, dedication, hard work, and honesty these things are way more important than talent. ... (cont.)
স্বপ্ন যার ব্র্যান্ডিং (Branding for a Better Tomorrow)
Anwar Ehtesham, Dec 2, 2013
'প্রত্যন্ত এক গ্রামে একবার যেতে হলো ব্যাংকের কাজেই, দুপুর পেরিয়ে বিকেল গড়ালেও দেখা নেই খাবারের। আশপাশে তরমুজের ক্ষেত। তরমুজ চাষিদের আন্তরিক আহ্বানে ওই যাত্রায় ক্ষুধা মিটেছিল তরমুজ খেয়ে। দেশের এই দরিদ্র কিন্তু মহত্ মানুষগুলোই যখন গ্রাহক হয়ে ব্যাংকে এসে আন্তরিক সেবা নিয়ে বাড়ি ফেরেন, তখন হয়তো ব্যাংকের নামটা ঠিকমতো বলতে না পারলেও মুখের হাসিটা লুকোতে পারেন না তারা। আর এ হাসিমুখগুলো দিয়েই প্রতিষ্ঠিত হয় একটা ব্র্যান্ড', ব্র্যান্ড ম্যানেজমেন্টের গোড়া নিয়ে বলছিলেন তরুণ ব্যাংকার খন্দকার আনোয়ার এহতেশাম ... (cont.)
WHEN BRANDING IS THE KEY BUSINESS DRIVER
Anwar Ehtesham, Feb 2, 2013
Things have always been highly competitive in the business world. But today’s fast moving, technology-driven, and hypercompetitive marketplace is more vicious and erratic than ever. I was going through a blog few weeks ago. The blog was about how clothing industry got affected by the new iPhone 5 in some parts of the US and the EU. Clothing industry altogether falls under a different category and/or industry. However, from a macro point of view, marketers from both the industries are actually targeting the same group of people who possess limited discretionary income. In business terms, we call it intra-industry competition. I think this should give you a picture about how... (cont.)
WHO IS DRIVING YOUR MARKET?
Anwar Ehtesham, Aug 14, 2013
Customers are selfish and cruel” – this is what I personally believe in. I do not blame them. They have the rights to be selfish. It is their hard-earned money that keeps the companies alive. Every company serves a certain group people and/or market. Markets are ever changing. What is considered as a value added service today, maybe considered as the obvious part of the product tomorrow. So, I was just wondering, who defines the market for the companies. Who instigates all these changes? Who pushes the companies become more innovative?... (cont.)
CO-CREATION: A NEW WAY OF THINKING
Anwar Ehtesham, Sep 10, 2013
The topic I am doing to discuss today is pretty new in the subcontinent. However, it has been practiced in the western parts of the world since 2000. The interesting fact is that, many firms of our country are practicing this concept without even having any clue. Marketing is all about commonsense indeed. So, my approach here would be to fine tune the “commonsense”, describe some of the benefits and principles.
We are going to talk about co-creation. Let me start with the bookish definition. Co-creation is a... (cont.)